Coach

As one of the classic American heritage brands, Coach has built its reputation around crafting long-lasting leather goods. Thanks to a complete rebrand from former executive creative director Reed Krakoff in the '90s, Coach moved from being a sleepy brand for professionals to a must-have for women looking for an of-the-moment monogram bag. Coach's C fabric was a staple during the aughts, when celebrities were often snapped by paparazzi while carrying the bags. Under the direction of Stuart Vevers, the brand has become a fashion heavy hitter, combining Coach's heritage with a modern take on Americana. Blending prairie prints and varsity staples, Vevers has expanded the line's ready to wear and menswear into a full-fledged operation alongside the brand's leather goods and accessories.