Skechers Shape Ups Shoes

SKECHERS has never shied away from a celebrity endorsement, often enlisting Hollywood's latest It girls. In the case of the SKECHERS Shape Ups, a certain reality TV star took on the mantle and the shoe made a huge splash at the 2011 Super Bowl, when a steamy ad let everyone know that these novel-looking sneakers were designed to shape and tone wearers' legs with every step. The fervor was through the roof after the shoe's release and it continues to be a top seller, with new models, styles and colors hitting shelves all the time. Though the sole's signature shape (and fitness claims) are an acquired taste, the sneakers have earned a legion of loyalists, all powerwalking to the beat of their own drums.